Leading Digital Transformation in E-Commerce

Transforming E-Commerce: My Experience Leading a Global Platform Launch

As a Project Manager and Business Analyst, I led the transformation of a global retailer’s online platform, improving customer experience, increasing sales, and supporting international expansion. My role involved managing cross-functional teams, overseeing the entire project lifecycle, and ensuring the platform’s seamless integration with existing business systems.

Key Contributions:

  • Spearheaded the development of a scalable e-commerce platform tailored for global customers.
  • Coordinated with UX/UI designers to enhance the user experience across desktop and mobile.
  • Directed a team of 20+ professionals to ensure timely delivery and alignment with business objectives.
  • Led the integration of various third-party systems such as payment gateways, inventory management, and shipping software.

Results:

  • Increased global sales by 25% within the first three months post-launch.
  • Improved the website’s conversion rate by 15%, optimizing the customer journey.
  • Successfully scaled the platform for international expansion, enabling faster growth.
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